Good customers praise you in person but never bother to post a written review online.
If you run a local business—a store, gym, restaurant, hotel, cafe, bakery, tour operator, salon, clinic, bar, plumber, electrician, spa, daycare, real estate agent, event planner, dry cleaning, lawyer, accountant, or similar—you’ve seen firsthand how critical online reviews are.
A handful of glowing 5-star reviews on Google, Yelp, Facebook, or TripAdvisor can send customers rushing through your doors.But just a couple of bad reviews can scare them away… or force you to waste money on ads trying to fix your reputation.
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